Elephant Eyelash

by WHY?

What you've got here, dear listener, is something grand. Something bold. Something to trumpet proudly as the future of something that hasn't yet happened. Something (gasp!) to be excited about. What you have here is Elephant Eyelash, the brand-new, brilliant album from WHY? at the very least you should be asking yourself, "why not?" Elephant Eyelash is a beautifully realized work, a smile-twisted opus of bright colors, dark corners and fearless moves by head architect Yoni Wolf (cLOUDDEAD, Reaching Quiet, Hymie's Basement).

After six years of treating WHY? as a solo project, Yoni has fashioned WHY? into a full-fledged band. The Sanddollars EP, released in May 2005, presented the group working through a short set of miniature oeuvres, but Elephant Eyelash dishes up the real deal: twelve gorgeously rendered tracks of jangly pysch-rock, folk-hop and peculiar pop. Whether inhabiting the persona of a lovelorn crooner or warp-mouthed Dylanesque poet, self-deprecating, soft-singing shy guy or loud-mouthed macho type, Yoni wraps unforgettable lyrical imagery around grooves powered by an arsenal of instruments: guitars, turntable, piano, glockenspiel, pedal, pots, pans, and more. Pavement, Neutral Milk Hotel, krautrock and dub are all channeled here, but the mix never gets too heady. Rather, it's Yoni's trademark delivery, half-smirk, half-grin, that reminds us that it's life's inconsistencies that make it so damn addicting.

* immediate free MP3 download for all vinyl orders of this release.